New Projects

Reaching for the Sky

April 19 2023

Luxury apartment buyers are making early moves on Eternity with robust sales confirming an appetite for the lifestyle, views and spacious floor plans on offer.
Reaching for the Sky

An intricately sculpted 35-storey tower earmarked for Broadbeach has been designed to become the Gold Coast’s next landmark building.

The boutique Eternity will comprise a collection of 88 apartments, sky homes and penthouses at 14-18 Mary Avenue And is being developed by Bassar Construction Group. 

Offering privacy, protected ocean views, and the ultimate coastal lifestyle, buyers are already finding affinity with the project, with in excess of $80 million in unconditional sales since launch.

ETERNITY 14-18 MARY | Kollosche

Set one block back from the beachfront, Eternity has been designed by the award-winning Plus Architecture, which had the specific objective of creating an iconic building for the city on what is an expansive site.

“One must appreciate what a unique landholding this is,” says Danny Juric, director of Plus Architecture. “While you are not on absolute beachfront, the oval in front creates conditions that give the sense that you are, while offering views that will never be built out.”

Centred around the concept of ‘reaching for the sky’, Danny says height was of critical importance when creating what has culminated in a slender, sculpted design, intended to be as aesthetically pleasing to those viewing it from the street as it is to those who will be living in it.

Whittled down from 22 initial designs, Danny says the result is a sophisticated, grounded building, with a strong, solid, yet delicate base.

Surrounded by landscaping and tropical foliage, steel legs intertwine, almost like a basket weave, to form an exoskeleton that draws the eye up to the sky and invites people to form a connection with the building.

Eternity’s extensive open-air amenities, which include a wellness centre, pool and wet deck, yoga lawn, gym, residents’ lounge and barbecue facilities, are elevated above the ground level to provide a more tranquil outlook framed by the foliage of pine trees standing sentinel alongside.

Buyers are already finding affinity with the project, with in excess of $80 million in unconditional sales since launch.

“Landscaping plays an integral part of the building’s design,” Danny says. “Imagine the feeling you get when you walk through a rainforest – it’s high oxygen and elevates the spirit, yet you are protected. That’s what we wanted to achieve on the amenity levels of Eternity.”

ETERNITY 14-18 MARY | Kollosche

Yet it is not only the public-facing elements of the sculptural tower that Plus Architecture has so carefully considered – the size, aspect and floor plans of the 88 residences have been equally contemplated.

Residents can enjoy either north, south or directly eastern views across spacious three and four-bedroom floor plans spanning 189 square metres to 597 square metres for the two penthouse suites, each with a rooftop terrace.

ETERNITY 14-18 MARY | Kollosche

All residences have expansive but distinct pocketed balconies designed to give protection from the elements, minimising wind flow to maximise usability.

One thing buyers in Eternity can be assured of is that while the apartments offer different aspects, all of them are of equal standing, which Danny says was the one thing that was non-negotiable in the building’s design.

“There are no B-grade apartments in Eternity. They have been configured to be only three per floor, so one takes up all the north side of the building, one the south, and the one in the middle, which you would imagine would be the B-grade, is actually much wider than the others and has an enormous frontage,” Danny says.

“It could be considered the pick of the bunch, depending on what view you prefer.”

The early sales in Eternity show support for what is a solid offering from Bassar Group at a time that is proving challenging for the wider development industry.

Bassar Group is also behind the sold-out Infinity project in nearby Surf Parade on which Hutchinson Builders will be putting the finishing touches this month.


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