For more than two decades Janelle has worked as a journalist, sub-editor, editor, digital content creator and SEO copywriter for leading brands in Australia and abroad.
Janelle cut her teeth in the fast-paced world of daily newspapers, covering a range of rounds from council through to court for regional and national publications.
“Journalism grants you a licence to walk up to anyone, anywhere and ask them anything. Sharing other people’s stories is an absolute privilege.”
Words have taken Janelle all over the world, including a five-year stint in London where she worked her way into the editor’s chair of an iconic travel magazine. Writing assignments included the Trans-Siberian Rail journey from Moscow to Beijing; trekking through Ecuador’s Amazon jungle; chasing waves along Portugal’s Algarve coast; and cycling between chateaus in France’s Loire Valley.
“Words have given me access to people and places that I’m unlikely to have otherwise known.”
Janelle dived into the digital sphere in the UK, moonlighting at thetimesonline.co.uk to be among those at the forefront of the online media movement. Janelle has also lent her expertise to major sporting events, including the 2000 Sydney Olympic Games and with the Gold Coast 2018 Commonwealth Games news service.
An opportunity to learn from leading marketers in Australia and the US saw Janelle expand her skillset in more recent years. Working with a small number of key clients, Janelle employed the power of story and subtle persuasion to build brand recognition through high value content.
A real estate writing role with NewsCorp led Janelle to specialise in property and to the talented team at Kollosche where she now uses her craft to showcase the Gold Coast’s finest properties and the stories behind them.
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