On the Gold Coast, a million-dollar home is no longer a luxury – it’s the new normal, according to the latest data, which shows houses in more than half of the city’s suburbs are now valued at seven figures.

Once the domain of waterfront prestige and trophy homes, the million-dollar median has swept across the map, lifting long-established family neighbourhoods into new price territory.

The latest Cotality data shows that 50 out of 80 Gold Coast suburbs now record a median house value of more than $1 million. The Gold Coast’s ‘million-dollar club’ is no longer reserved for a handful of high-end postcodes – it’s expanding north, stretching west, and gathering pace in mid-tier markets that are riding a wave of population growth, capital investment and lifestyle appeal.

Newly minted million-dollar median members include the central postcodes of Merrimac ($1,003,450), Southport ($1,065,079) and Labrador ($1,077,392), while west of the highway keen buyers have pushed up prices in Pacific Pines ($1,017,273) and Oxenford ($1,045,198).

An increase in sales over the year afforded enough data for Main Beach to make its debut – claiming pole position with a median house value of $3,563,722 (based on 11 house sales in 12 months, including two over $10 million).

Surfers Paradise, which includes the blue-ribbon island enclaves of Paradise Waters, Isle of Capri and Chevron Island, recorded the city’s second highest median house value with $2,399,640, followed by Broadbeach Waters, Clear Island Waters and Bundall.

2025 CLUB NEWCOMERS

Source: Cotality

When ranked alongside all capital and regional city markets, the Gold Coast’s median house price of $1,222,009 is second only to Sydney’s $1,464,074, and well ahead of the state’s capital, Brisbane, where the median sits at $990,137.

According to national data from Cotality, more than 34 per cent of homes across Australia are now valued at $1 million or more – up from just under 10 per cent a decade ago. Regionally, the share has climbed from 0.5 per cent to nearly 20 per cent over the same period, highlighting the growing spread of million-dollar markets beyond the capitals.

Gold Coast house prices have been buoyed by a steady influx of interstate buyers seeking space, lifestyle and perceived value, particularly those relocating from Sydney and Melbourne. At the same time, tight stock levels – especially in prestige and family-friendly pockets – are intensifying competition across the board.

Major infrastructure investment, including hospital upgrades, transport links and education hubs, is helping to elevate the appeal of once-overlooked suburbs, while ongoing work-from-anywhere flexibility continues to lure professionals and business owners seeking a better quality of life without sacrificing connectivity or opportunity.

The Gold Coast housing market continues to evolve, with momentum at the top end showing no signs of slowing – and seven-figure medians are fast becoming the benchmark for buyers right across the city.