Driving Sales in Iconic ‘272 Hedges Avenue’
July 28 2023
Standing sentinel at the northern tip of ‘Multi-millionaires’ Row’ in Mermaid Beach and offering luxury beachfront apartment living is ‘272 Hedges Avenue’.
Developed by Sunland Group based on an award-winning design created by Contreras Earl Architecture, the $250 million project was the first to be delivered by the group in a decade.
One year on from completion and the 44 storey tower has become an instantly recognisable skyline landmark, with its dramatic stainless-steel pedestal leaving a firm footprint in the blue-chip suburb of Mermaid Beach.
Overlooking the beachfront opposite Broadbeach parklands and offering ocean views that can never be built out, the building comprises 98 two, three and four-bedroom apartments, sky homes and penthouses, plus two double-storey sky villas, all with the highest quality fittings and finishes.
Exclusivity, proximity to key amenities and an elite oceanside address presents an enticing opportunity for both owners and investors and has, unsurprisingly, led to a high level of demand from buyers seeking to gain a foothold in the building.
Kollosche sales agent team Danny Stanley and Rebecca Jackson are focused on the prestige apartment market in Mermaid Beach and hold a deep understanding of 272 Hedges Avenue, its clientele and target market.
In 12 months the duo have achieved 10 sales worth a total of $47,100,000 within the tower, making them the dominant selling agents in the building since its settlement in June 2022. Their average sales price of $4,710,000 is almost double the median of other apartment sales in the wider suburb of Mermaid Beach.
1. 4201/272 Hedges Avenue – $12,000,000
2. 3302/272 Hedges Avenue – $4,600,000
3. 4002/272 Hedges Avenue – $4,525,000
4. 3802/272 Hedges Avenue – $4,100,000
5. 2902/272 Hedges Avenue – $3,900,000
Danny attributes their sales success to their approachable manner, open communication, market expertise, and expert knowledge of their product and client base.
“We always strive to keep residents informed about market trends and property values and this has resulted in some excellent client leads and sales within the building,” Danny says.
Their commitment to nurturing and developing this core client base has resulted in a number of off-market sales and a high level of repeat and referred business.
“We received an enquiry from an existing 272 Hedges apartment owner who was seeking more space,” Danny says.
“Not necessarily wanting to move from the building, we showed them one of the penthouses, which they bought. Off the back of that, they then entrusted us to list their three-bedroom apartment, which we also sold.
“Our strong database speaks for itself. Other agents have also now started coming to us to help them find buyers for apartments they have listed.
“We have concentrated on building a really good database and when we have a qualified buyer, we nurture them through the sales process. By building trust and genuine relationships, our clients choose to stick with us for the long run.”
Beyond 272 Hedges
Danny and Rebecca’s sales success is not limited to 272 Hedges Avenue. The dynamic team has made equally impressive sales in other notable developments, including Yves and Bela by Mosaic in Mermaid Beach, and The Oracle, Verve and Ultra developments in neighbouring Broadbeach.
Their strong contact base and loyal clientele saw them last year list and sell a five-bedroom family mansion designed by BDA Architecture and built by Mactech Constructions at 133 Hedges Avenue for $17,500,00.
If you are thinking of selling or buying in 272 Hedges Avenue, reach out to Danny on 0407 876 841 or firstname.lastname@example.org and Rebecca on 0402 589 887 or email@example.com for expert advice and access to an exclusive and trusted contact base.