Strategic Marketing Reaps Rewards
October 21 2022
Strategic marketing campaigns that are expertly delivered to specific buyers are returning above expected sales results, despite external factors impacting the market.
Although demand for lifestyle properties remains high, today’s buyers are far more discerning than they were 12 months ago when properties were being snapped up in fewer days.
Under the current market conditions, the skill to deliver a considered and targeted marketing campaign has become ever more important to attract the right buyers to your front door.
Understanding buyer demographics is a key component of Kollosche agent strategies, which match assets directly to active buyers for impressive results.
Last Friday saw the first in-room auction inside Kollosche’s newly-completed HQ, located within Oracle Tower 2 on Elizabeth Street in Broadbeach.
Lead Sales Agent Rob Lamb and his team led a short three-week targeted marketing campaign on a brand new apartment inside the boutique Mali Residences in Mermaid Beach.
A targeted VIP mailout and associated private viewing attracted five registered bidders on auction day when competitive buyer tension achieved $2,416,000 under the hammer.
The ultimate buyer was a Mali resident seeking to upsize from a lower floor in the building to the three-bedroom apartment at 1002/4-6 Alexandra Avenue.
“We knew the property would appeal to a depth of buyers, for its boutique offering and prime location,” Rob says.
“The VIP invitation and viewing held before the wider public launch is where we were first introduced to the person who went on to purchase the property.”
Team Lamb had scheduled the auction, conducted by auctioneer Justin Nickerson of Apollo Auctions, for a weekday to target serious buyers.
“If a person is willing to take time out of their work day to attend an auction, you know they are a dedicated buyer, not someone who is there for the spectacle,’ Rob says.
In his latest auction report, Justin states that Queensland vendors continued to achieve good results at auctions throughout September, with the clearance rate averaging 54 per cent.
Many properties not sold under the hammer went under contract shortly after, he said, proving auctions are an effective method of sale that also provide sellers with a true picture of the market value of a property.
A waterfront house at 52 The Promenade on the Isle of Capri sold for $4,600,000 within days after its auction through Kollosche Sales Agents Sam Guo and Julia Kuo. Designed by Bayden Goddard, the property went to an Adelaide buyer with plans to relocate to the Gold Coast.
A grand family home at 2334 Cressbrook Drive, Hope Island, won’t make it to its scheduled auction. Kollosche Lead Agent William Sarti, in conjunction with Sam and Julia, inked a deal this week for $6,350,000. There were 27 enquiries with the winning offer coming out of Canberra.
To achieve the best possible price in the current market, reach out to an experienced Kollosche sales agent who can advise you on the best strategy for your property asset.