Maximise Potential for Auction Success

February 3 2023

Finding the right agent who has expert market knowledge and a thorough understanding of the auction process is vital for sales success.
Maximise Potential for Auction Success

Some exceptional results have been achieved under the hammer by Kollosche in January, proving auctions remain an effective method of sale in any market.

The premium results outshone those of larger auction events held across the Gold Coast throughout January, where sale prices remained low and, in some cases, clearance rates struggled to reach 40 per cent.

Poor clearance rates can, in part, be a result of seller expectations not meeting the market, but Kollosche’s auction results prove that buyers are willing to pay premium prices for quality properties in the current market. Its clearance rate for the financial year to date sits at a healthy 86.3 per cent.

Apollo Auctions recently reported an overall increase in buyer activity at auctions along with a rise in the number of registered bidders. Onlookers have also risen to an average of 32.7 people per auction, which indicates that people are interested in and watching the market.

The key to auction success lies in choosing an agency which truly understands the auction process, can educate both sellers and buyers on the market, and can carry out an effective marketing campaign that generates enquiry and drives competition.

Kollosche agents understand the dynamics of the local market and have the experience and breadth of contacts to identify demographics to whom they can deliver a focused marketing campaign and maximise potential for a superior result.

The sale of 746 Pacific Parade in Currumbin, marketed by southern beaches specialist Troy Dowker, is an excellent example of how Kollosche agents excel in the local market.

Troy leveraged the size and prime location of the deceased estate property, opposite Currumbin beachfront, across a four-week auction campaign that gained media coverage and high enquiry.

The auction, led by Justin Nickerson of Apollo Auctions, attracted a large crowd and 16 registered bidders. Bidding opened at $3,000,000 and swiftly jumped to $6,000,000 before a flurry of 14 successive offers from five potential buyers led to the property being called on the market at $10,000,000. It sold for $10,125,000 to a local engineer and existing Currumbin resident. The sale set a new price record along the Currumbin, Tugun and Bilinga beachfront at $8,897 per square metre.


More than 300 people inspected the home at 144 Tallebudgera Drive in Palm Beach marketed by sales agent Rob Lamb. Across a 28-day campaign, Team Lamb fielded 230 enquiries and received two offers prior to the property’s auction day.

A large crowd gathered at the address to watch the stunning Hamptons-style home go under the hammer led by high-profile auctioneer Tom Panos, from The Block. Ten registered bidders took part, with the property achieving a street record price of $5,672,000 from a local buyer. The result represented an 82 per cent increase on the property’s previous sale price in 2020 of $3,100,000.

12 MARSEILLE COURT | Kollosche

A positive result was also recorded at the auction of 12 Marseille Court in Sorrento, marketed by managing director and sales agent Michael Kollosche, Harry Kakavas and Jay Helprin. The four-bedroom waterfront property sold under the hammer for $3,390,000.

Also, agents Sam Guo and Julia Kuo successfully sold 241 Worongary Road, Worongary, at auction, achieving $3,800,000.

If you would like to know more about the auction process and if it is right for you, reach out to one of our experienced agents today.

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